The six-piece GEO collection features featherweight frames, constructed of durable hand-finished stainless steel and cellulose acetates, with geometric angles and flat lenses. These minimalist designs are rooted in an innovative and technical approach to new-era craftsmanship, where the styles moves from curvy and smooth to dramatic and sharp, yet still architectural in nature. The GEO campaign features a diverse mix of young up & coming New York-based entrepreneurs and creatives including, Buddy, Pharrell’s protege and hip-hop star with Compton roots, digital influencer Olivia Perez, artist Lux Milk, and photographer Allison Brooks. Shot by notable fashion photographer, Ben Rayner, each face is highlighted by boldly colored geometric borders that honor the spirit of the glasses in an understated yet striking statement. A new expression of fantasy and future come together to give birth to a playful yet sophisticated new collection.
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