This Privacy Policy was last updated on December 21st, 2014.

By using this Web Site, you accept the policies set forth herein.

Introduction

Sunshine Records LLC d/b/a Smoke X Mirrors (“Smoke X Mirrors”, "we" or "us") operates the web site located at www.smokexmirrors.com ("Web Site"). We recognize that how your information is used and shared is important. We have therefore created this privacy policy ("Privacy Policy") to inform you of our information collection, use and sharing practices. This Privacy Policy only covers information collected at this Web Site, and does not cover any information collected offline (unless specifically stated).  Each time you visit this Web Site, you agree and expressly consent to our collection, use and disclosure of the information that you provide as described in this Privacy Policy.

Privacy

To help us achieve our goal of providing the highest quality products and services, we use information from our interactions with you on our Web Site, in our stores and at promotional events.

We have posted this Privacy Policy in order to explain our information collection practices and the choices you have about the way information is collected and used.

As we continue to develop our Web Site, we reserve the right to change this Privacy Policy from time to time. We therefore encourage you to check this Privacy Policy on an ongoing basis so that you are aware of any changes.

IF YOU ARE A USER ACCESSING THE SITE FROM THE EUROPEAN UNION, ASIA OR ANY OTHER REGION WITH LAWS OR REGULATIONS GOVERNING PERSONAL DATA COLLECTION, USE AND DISCLOSURE THAT DIFFER FROM UNITED STATES LAW, THIS PRIVACY POLICY, AND OUR TERMS OF USE, YOU ARE TRANSFERRING YOUR PERSONAL INFORMATION TO THE UNITED STATES AND YOU CONSENT TO THAT TRANSFER.  ADDITIONALLY, YOU UNDERSTAND THAT YOUR PERSONAL INFORMATION MAY BE TRANSFERRED TO AND PROCESSED IN COUNTRIES (INCLUDING THE UNITED STATES) WHERE LAWS REGARDING PROCESSING PERSONAL INFORMATION MAY BE LESS STRINGENT THAN THE PROCESSING OF PERSONAL INFORMATION IN YOUR COUNTRY.

To be clear about the terminology we are using, when we use the phrase "Personal Information" in this Privacy Policy, or in other policies such as the Terms of Use, we mean information about you that is personally identifiable, like your name, address, e-mail address, billing information, or phone number, as well as other non-public information that is associated with this Personal Information.  When we use the phrase "Anonymous Information" in this Privacy Policy, we mean information that is not personally identifiable, or linked to your Personal Information, such as aggregated information, general demographic information and IP addresses. Anonymous Information does not enable identification of individual persons.

We take appropriate physical, electronic and administrative steps to maintain the security of Personal Information we collect, including limiting the number of people who have physical access to our database servers, as well as employing electronic security systems and password protections to guard against unauthorized access. Our Web Site uses encryption technology, such as Secure Sockets Layer (“SSL”), to protect your Personal Information during data transport. SSL encrypts ordering information such as your name, address and credit card number. When the letters "http" in the URL change to "https," the "s" indicates you are in a secure area employing SSL.  Your browser may give you a pop-up message that you are about to enter a secure area.  Our customer service center also operates over a private, secure network. Please note that e-mail is not encrypted and is not considered a secure means of transmitting credit card information.  Please do not email us your credit card information.

The information we collect

Generally, you may browse the Web Site without providing any Personal Information. However, we may ask you to provide Personal Information at various times and places on this Web Site. In some cases, if you choose not to provide us with the requested information, you may not be able to access all of this Web Site or participate in all of its features.

We receive and store Personal Information that you enter on the Web Site and may provide such Personal Information to our Customer Service Center. For example, we may collect the following Personal Information: your name, address, billing address, telephone number, birth date, demographic information and e-mail address. If you use a credit or debit card or pay by check, we also collect your account information.  From your purchases and other interactions with us, we obtain information concerning the specific products or services you purchase or use.

When you visit this Web Site, our web server also automatically collects Anonymous Information such as log data and IP addresses. We may use the automatically collected information for a number of purposes, including improving our Web Site design and product assortments, customer service, and special promotions.

SmokeXMirrors will not collect/store credit/debit cards details.

How we use the Personal Information we collect

We use the information we collect for various purposes, including:

// to complete your purchase transactions

// to provide the services you request

// to send you our catalogs and other offerings by mail

// to keep you informed about the status of your orders

// to identify your product and service preferences, so we can notify you of new or additional products, services, and promotions that might be of interest

// to notify you of product recalls or provide other information concerning products you have purchased

// to improve our merchandise selections, customer service, and overall shopping experience

Others with whom we share your information

Affiliates of Smoke X Mirrors: All of the information that we collect, including Personal Information, may be shared among Smoke X Mirrors’ affiliates and service providers. We also may disclose information to outside companies that help us bring you the products and services we offer. For example, we may work with an outside company to: (a) manage a database of customer information; (b) assist us in distributing e-mails; (c) assist us with direct marketing and data collection; (d) provide us storage and analysis; (d) provide fraud prevention; and (e) other services designed to assist us in maximizing our business potential. We require that these outside companies agree to keep confidential all information we share with them and to use the information only to perform their obligations.

Other Companies: We may provide information to carefully selected outside companies when we believe their products or services may be of interest to you.

Marketing Databases: We provide information to marketing databases for direct marketing purposes. You have the right to prevent disclosure of your information in connection with marketing databases. Accordingly, you may object at any time, free of charge, to the use of your Personal Information in connection with a marketing database or withdraw any consent you previously provided to us and we will apply your preferences going forward.

How to Opt-Out

We provide you with a number of choices regarding our handling of your Personal Information. If you wish to be removed from the list of customers provided to marketing databases, or that receive direct mail or telemarketing calls, please write to: Customer Relations at 846 Lincoln Road, 6th Floor, Miami Beach, FL 33139, call toll-free at 1-212-MIRRORS (1-212-647-7677) or email us [email protected]

If you choose to write or email us, please include your name and address, and state one of the following:


- "NO MAIL OFFERS" (if you don't want to receive offers by mail); 
- "NO PHONE OFFERS" (if you don't want to receive offers by phone); or 
- "NO PHONE OR MAIL OFFERS" (if you don't want to receive either).

Because customer lists often are prepared well in advance of an offering (sometimes a few months before the offer is made), you may continue to receive some offers after you send us a request not to use your information for specified marketing purposes. We appreciate your patience and understanding in giving us time to carry out your request.

You may also choose to restrict, or opt out of, the collection or use of your Personal Information when purchasing a product by checking the box to indicate that you do not want the information to be used for direct marketing purposes. 

Please note that we do not offer an opt-out from sharing Personal Information about you with Smoke X Mirrors affiliates.

Business Transitions:  In the event that Smoke X Mirrors is transferred, assigned, merged with or sold to a third party, such a sale will not be deemed a transfer of Personal Information so long as that third party agrees to assume Smoke X Mirrors’ obligations as to the Terms of Use and the Privacy Policy.  Smoke X Mirrors specifically reserves the right to share Personal Information collected from this Web Site to the buyer of the portion of its business relating to Personal Information.

Compliance with Law: We may provide access to Personal Information when legally required to do so, to cooperate with police investigations or other legal proceedings, to protect against misuse or unauthorized use of our Web Site, to limit our legal liability and protect our rights or to protect the rights, property or safety of visitors of this Web Site or the public.

Cookies, Web Beacons, and how we use them

A "cookie" is a small data file stored by your web browser on your computer's hard drive. It allows us to recognize your computer (but not specifically who is using it) upon entering our Web Site by associating the identification numbers in the cookie with other customer information you have provided us. That customer information is stored on our secured database. We use traffic log cookies to identify, which web pages are being used. This helps us analyze data about web page traffic and improve our Web Site in order to tailor it to customer needs. We only use this information for statistical analysis purposes.  Thereafter, the data is removed from the system.  Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

A "web beacon" or "pixel tag" or "clear gif" is typically a one-pixel image, used to pass information from your computer to a website.

We use cookies and web beacons to keep track of what you have in your shopping cart and to remember you when you return to the Web Site, as well as to identify the pages you click on during your visit to our site and the name of the web site you visited immediately before clicking to smokexmirrors.com. We use this information to improve our site design, product assortments, customer service, and special promotions. You can disable cookies and web beacons on your computer by indicating this in the preferences or options menus in your browser. However, some parts of our Web Site will not operate correctly if you disable cookies or web beacons.

We may contract with third parties who use cookies and web beacons and collect information on our behalf or provide services such as credit card processing, shipping, promotional services or data management (“Customer Care Partners”). Customer Care Partners are prohibited from sharing that information with anyone other than us or our other Customer Care Partners. However, we respect your right to choose whether to be included in such services. If you would like to opt out of these services, please click here. [add link]

Children's privacy

This Web Site is not directed or intended for children under 13 years of age. We do not solicit, collect or maintain information from those we actually know are under 13, and no part of our Web Site is targeted to attract anyone under 13. We also do not send e-mail correspondence to anyone who advises that they are under the age of 13.  If we later obtain actual knowledge that a user is under 13 years of age we will take steps to remove that user’s Personal Information from our systems. Our online sweepstakes are restricted to entrants who are at least 18 years old.

If you believe that we might have information from a child under age 13, please contact us via email [email protected]

Links to other websites

While visiting the Web Site, you may link to sites operated by our business partners or other third parties. However, once you have used these links to leave our Web Site, you should note that we do not have any control over other websites. Therefore, we cannot be responsible for the protection and privacy of any information which you provide while visiting such sites and such sites are not governed by this Privacy Policy. You should exercise caution and review the privacy statement applicable to the website you are visiting.

In addition, our privacy practices may differ from those of these other sites. If you provide personal information at one of those sites, you are subject to the privacy policy of the operator of that site, and not our Privacy Policy. Ensure you understand any site's privacy policies before providing personal information.  The ability to access third party websites from our Web Site or links we provide is for your convenience only and does not signify our endorsement of such third parties, their products, services, websites or content.

E-mails

You will receive promotional e-mails from us only if you have asked to receive them. If you no longer want to receive e-mail from Smoke X Mirrors, you can click on the “unsubscribe” link at the bottom of any e-mail communication from us and hit send. Please allow us at least 3 business days from when the request was received to complete the removal, as some of our promotions may already have been in process before you submitted your request.

California Privacy Rights

Under California’s “Shine the Light” law, California residents have the right to request in writing, from businesses with whom they have an established business relationship (1) a list of the categories of personally identifiable information, such as name, address, e-mail address and the type of services provided to that customer, that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes, and (2) the name and addresses of all such third parties.  To request the above information, please email us [email protected]

Any questions

We are happy to provide additional information or answer any questions. Please call us at 1-212-647-7677 or write to us at Customer Relations, Attn: Privacy Matters, 846 Lincoln Road, 6thFloor, Miami Beach, FL 33139.

If you believe that any information we have collected about you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

Copyright © 2014 Sunshine Records LLC d/b/a Smoke X Mirrors.  All rights reserved.


Back to top