Founded in 2014 and born in SoHo, the creative heart of New York City. We approach eyewear as a means of fashion innovation, design as a constant flow of possibilities and our brand as an experiment in play. Created in New York City and handcrafted in France & Japan, Smoke x Mirrors is a reflection of the deep pool of cultural influences that inspire us as designers, releasing radically diverse collections that adhere to no set identity, only a commitment to thoughtful, functional, lasting aesthetics.
The heart of the brand mirrors that of a record label, iconic on its own but adaptive and varied through each artist.
In a world filled with noise, Smoke x Mirrors creates music.